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Ghiblify the Climate Crisis

Greenpeace | 2025

Ghiblify the Climate CrisisGhiblify the Climate Crisis

The viral “Ghiblification” trend gets a powerful twist in this Greenpeace campaign. By applying AI-generated Studio Ghibli aesthetics to images of environmental destruction, it delivers a stark message: beauty can’t mask reality. See for yourself how no filter can hide the climate crisis, no aesthetic can erase the damage, and no AI can replace real environmental action. It’s time to face the truth and act.

Credits

Chief Creative Officer: Panos Sambrakos

Creative Director: Ioanna Krioni

Senior Copywriter: Zoi Parsali

Design Director: Eirini Eleftheriadi

Art Director: Aggeliki Theodorou

Agency: Ogilvy Greece